As a result, the technology space is rife with opportunities for those who want to take on non-tech roles. Below is a description of the opportunities positions in demandskills and challenges in building a career path on the non-tech side of tech companies.
Non-technological career avenues in demand
The importance of non-tech roles cannot be overstated in tech companies, says Aravinda Kumar Sangubhatla, Director of Talent Acquisition at Model N. Digital marketing, financial planning and analytics are some of the most in-demand roles, he says.
Non-tech skills are essential because customer-facing teams such as sales, demand generation, digital marketing, content and project management require professionals with an adaptive mindset, communication, negotiation and presentation skills, says Srikanth Reddy, APJ senior talent acquisition manager at Progress.
In his opinion, some non-tech areas worth studying for beginners are digital marketing, business development, product marketing, content writing, customer service, project management, program management, finance, human resources and legal.
Product managers, digital marketers and strategists are non-technical roles that play an indispensable role in driving innovation and ensuring technology meets a broad spectrum of needs, says Mandira Sharma, senior general manager, engineering, Publicis Sapient.
To successfully fill these roles, she recommends people take advantage of a wealth of easily accessible online courses, boot camps, and workshops. Platforms like Coursera, Udemy, and LinkedIn Learning offer courses that can help people with non-tech backgrounds make a smooth transition into the tech sector.
Essential aspects to be successful in these roles
Model N’s Sangubhatla says understanding market trends, developing relevant skills and adaptability are the key factors to keep in mind while moving down this path. Reddy points out that to thrive in the IT business without technical knowledge, people need to learn to code. This improves communication with developers and provides a deeper understanding of the company’s technical products. Similarly, familiarity with big data and analytics is becoming increasingly important. Also, gaining knowledge of cloud computing, including managing and deploying applications in a cloud environment, is equally crucial, he adds.
Sharma says there is now a lot of emphasis on skills like creativity, problem-solving, adaptability and critical thinking. It is a combination of creative ideas and how best to use the available tools that can ensure success. A learning mindset, curiosity and creativity are essential to adapt and thrive in the ever-evolving technological landscape, he adds.
Campus hiring trends and salary expectations
Tech companies are scaling up their operations and recognising the importance of non-tech roles such as digital marketing, financial planning and analysis and operations. This is creating significant demand for on-campus hiring, says Sangubhatla. In Tier 1 cities, the average on-campus offer for such roles is Rs 500,000 per year.
Whether tech or non-tech, Reddy says these companies are always on the lookout for skilled people who can meet the demands of the industry. The average industry standard salary range for entry-level positions is Rs 5 to 7 lakh per annum, he says.
In addition to salary packages, top graduates can expect performance bonuses, stock options, healthcare benefits and career development opportunities.
Freelance opportunities for non-technical positions in technology
Traditionally, tech companies hired full-time employees for technical roles. However, times are changing and there is a demand for non-technical freelance and contractual roles, says Sangubhatla. Digital marketers, campaign professionals, UI/UX designers, financial analysts and consultants are some of such roles.
Post-Covid pandemic, there are more freelancers as employees look for flexibility and extra work, says Reddy.
Despite the growing demand, Sangubhatla and Reddy say non-tech professionals may face some challenges. Lack of technical knowledge, cultural adaptation and adjustment, and continuous learning and collaboration are some of the hurdles faced by those planning to take up a non-tech role in the sector. Technology industry However, networking, mentoring, training and upskilling can help people overcome these obstacles and establish a thriving non-tech career in the tech field, experts add.
Disclaimer:
The information contained in this post is for general information purposes only. We make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the post for any purpose.
We respect the intellectual property rights of content creators. If you are the owner of any material featured on our website and have concerns about its use, please contact us. We are committed to addressing any copyright issues promptly and will remove any material within 2 days of receiving a request from the rightful owner.