The country’s PC shipments declined 6% in the second quarter, with the consumer and commercial sectors falling 3 percent and 9 percent, respectively, according to a Canalys Report.
Analyst Emma Xu said the competitive dynamics of China’s PC market are rapidly increasing in complexity.
“Local AI regulations have limited the full deployment of Microsoft’s Copilot in mainland China. This is pushing vendors toward localized strategies to develop PC with AIwhether integrating internal AI assistants or building their own AI application ecosystems through collaboration with developers,” Xu explained.
The forecast anticipates a 13% penetration of AI-enabled PCs in Greater China in 2024.
According to the report, vendors will need to make consistent portfolio investments to execute their AI-enabled PC roadmaps and adapt their go-to-market strategies to be flexible and tailored to unique market requirements.
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In contrast, tablet sales increased 20% to reach 7.8 million units in the April-June quarter, driven by increased adoption and online promotions. The tablet market is highly competitive, as more smartphone vendors expand their portfolios to include tablets, the report mentions.
According to Xu, the AI opportunity is attracting more suppliers from the education and Internet sectors to the device market, driving the development of children’s tablets with educational content in mainland China.
To drive stronger business results, vendors must focus on market expansion and differentiation to improve user experiences and outcomes. According to the report, leveraging AI models on devices will be particularly beneficial in this regard.
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