He Walmart The group company recorded a 27 times increase in the usage of third-party Easy Monthly Installments (EMI) during The Big Billion Days as compared to regular business days.
“With 5 percent refund On every purchase with the Flipkart Axis Bank credit card, the co-branded card saw a 20x increase in overall spend and an eightx increase in transactions compared to non-sale days. “Flipkart Pay Later EMI witnessed an 8.5 times increase in daily transaction execution rate compared to the pre-TBBD period,” the company said.
Flipkart said it has recorded over 33 million user visits, which involves repeat visits by people multiple times to the platform, during the first two days of The Big Billion Days (TBBD), which began on September 26 for select users. and the next day for everyone.
The company counted September 26 and 27 as day 1 of its holiday sales. It did not share the number of unique visitors on its platform.
In early trends, Flipkart saw growing demand across mobile, food, and nutrition & grooming categories, as well as an increase in demand from Tier 2 cities and beyond.
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Flipkart Group’s hotel platform Delete trip saw a 2.5x increase in total users compared to the pre-holiday season. The company claimed that flight and hotel bookings recorded a 3-fold and 4-fold increase respectively, with popular destinations being Goa, Amritsar, Nainital, Varanasi and Mussoorie. “Shopsy, Flipkart’s hyper value platform, saw a 70 per cent increase in customer visits and a 2.8 times increase in transactions compared to the pre-festive season,” the company said.
The e-commerce company claimed that Flipkart Wholesale saw two-fold growth during Big Billion Days early access, led by three-fold growth in consumer goods categories.
Apart from increased demand in major metropolitan cities like New Delhi, Kolkata, Hyderabad, Bengaluru, Flipkart claims to have seen demand from customers in regions like Medinipur, Hisar, Berhampore, Bankura and Agartala, among others.
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