“It took us six years to triple the market share. Our goal is to become the number one brand in the next two years. And to reach number one, our market share should reach 25 to 30 percent.
“We will continue to aggressively expand our retail touchpoints to ensure that consumers in tier 3 and tier 4 cities can experience ASUS technology without having to travel to metro cities,” he said in an interview to PTI.
As one of the largest gaming and consumer PC companies, ASUS understands the need to maintain the momentum, he added.
Su said ASUS currently has presence in over 400 districts and plans to expand across India soon.
“We are currently present in more than 400 districts and in the next two years we want to reach 600 of the 750 districts in India with our stores. Our touch point in the districts is a combination of exclusive ASUS stores and through our partners channel. “In the next four years, we aim to have at least one exclusive store in all 600 districts and after covering the districts, we will also target the talukas to ensure that every Indian gets a chance to experience the products. ASUS,” he said. stated.
Additionally, ASUS has launched 6 select stores for refurbished PCs.
Su said these strategies will ensure ASUS maintains a leadership position and achieves significant market share in the consumer and gaming PC market in India.
He further said that the company is actively working to reduce the product launch time gap between the Indian and global markets, reaffirming the country as a priority market.
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