Luxury oral beauty brand Oral care with salt Has raised an undisclosed amount in a seed funds round as it aims to expand into the North American market.
The round, which values the startup at Rs 20 crore, was led by a group of distinguished dentists and strategic partners.
Who are the participating investors?
The latest round of funding included participation from Kunal Chedda, a US-based investor currently working with Amazon Prime.
The strategic partnership aims to leverage Chedda’s expertise in the North American market to facilitate the expansion of Salt Oral Care.
Dr Nisha Sancheti, a renowned dentist from Mumbai, has also invested and will contribute to the formulation of the product. Previous backer Dr Viraj Doshi also participated in this round.
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Improve brand awareness
Salt Oral Care plans to use the capital raised to improve brand awareness, increase the number of SKUs and build a strong team to support its expansion efforts.
The startup said it aims to have 80% of its current product line available across multiple retail chains in the United States and Canada by December 2024.
“This seed funding marks a defining moment for Salt Oral Care. With the support of our esteemed investors and the strategic guidance of Kunal Chedda, we are poised to bring our luxury and sustainable oral care products to the discerning North American consumer,” said Karan Raj Kohli, Co-Founder of Salt Oral Care.
Salt Oral Care Offers
Founded in Mumbai by Karan Raj Kohli and Viraj Kapur, Salt Oral Care offers a luxurious and environmentally friendly approach to dental hygiene, with a range of dentist-endorsed, clean and sustainable products.
Viraj Kapur, Co-Founder of Salt Oral Care, added: “As we embark on this exciting stage of our journey, we remain committed to our core values of luxury, sustainability and efficacy. Our entry into the North American market is not just about geographic expansion; it is about sharing our vision of high-end oral care with a global audience.”
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