Gurugram-based martech network and platform-first Wondrlab has acquired OPA, an influencer marketing platform, for an undisclosed sum.
This marks Wondrlab’s second major move into the influencer marketing space and its sixth acquisition overall.
The acquisition is focused on expanding the platform’s offering and strengthening its presence in the rapidly evolving creator economy, where influencers play a critical role in brand engagement.
What does OPA do?
OPA is revolutionizing influencer marketing by making it as scalable and easy as running Facebook or Google ads.
The company activates over 40,000 influencers every month and collaborates with a network of over 300,000 influencers, connecting them with over 500 leading brands like Nykaa, Purplle, Lakme, Sugar, Plum, Vero Moda and more.
“Wondrlab is a team of heavyweights in the marketing landscape. We are incredibly excited to join forces with them. Their unparalleled experience in growing businesses and our technology make for an ideal partnership. We are confident that we will unlock new opportunities for brands and influencers, driving even more impactful collaborations. This collaboration truly seems like a perfect match and we can’t wait to see where it will take us,” said Rupansh Goyal, Co-Founder, OPA.
Combining forces with opportunity
With the addition of OPA to Wondrlab’s portfolio, alongside its existing platform Opportune, Wondrlab will become one of the largest and most comprehensive influencer marketing networks in India.
“We are very excited to welcome OPA to the Wondrlab family. With Rupansh and Chandan, we look forward to supercharging our influencer offering. We remain extremely bullish on the creator economy and believe that middle of the funnel and driving engagement will be critical for all brands,” said Saurabh Varma, Founder & CEO, Wondrlab Network.
What does Wondrlab do?
Launched in 2020, Wondrlab aims to create a world-class global network from India encompassing marketing transformation and digital business transformation.
Through its integrated marketing technology network, it offers its clients a full-funnel approach to help them win through brand building and monetization in a highly fragmented market.
“At Wondrlab, we have always believed in backing extraordinary founders and helping them realise their dreams. Rupansh and Chandan, both IITians, as co-founders of OPA have built an extraordinary platform. I truly believe that we are at an inflection point in the creator economy space and with the two of them at the helm, I am confident that Wondrlab has the best chance of finding, building and executing the next ambitious project,” added Saurabh.
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