Charli XCX has the internet in its grip, strong enough to dictate how self-proclaimed it girls will live their summer days (and nights!) Gen Z is all about living their best life and the latest manifestation of this, coded in green, is of course brat summer. Party hard, never stop and look like an absolute badass while doing it. These are like the 3 key rules you need to follow to live the summer. Why and how should you own this energy? Read on.
Put emotions aside and embrace aesthetics
Before we get into the existentialism that brat summer may be signaling, let’s turn our attention to how to look like you’re having a brat summer. First stop here is lime green. Nails, eyeshadow, clothes, shoes—at least one (or more) of the elements of your being should be identical to the color of summer. If you really want to understand how central the color is to the entire brat summer routine, just know that lime green is to summer 2024 what pink was to summer 2023 (Hello, Barbie?). The inspiration behind this is the seemingly low-effort but doubly iconic album cover, which spells out “brat” in low-res Aerial font over a garish lime green.
The aesthetic inspirations for brat summer are previous social media trends like wild girl summer and rat girl summer, all of which are ultimately spin-offs of the OG sexy girl summer, which, let’s be honest, is forever. Speaking of forever, Y2K in its comeback era looks like it’s here to stay. Brat summer is ensuring a prolongation of its reign in wardrobes. Stringy tops and dresses, chunky sunglasses 24/7, full lips dipped in gloss, lots of (faux) leather (remember, it’s all about being eco-friendly, pun intended), messy smoky makeup, and even messier hair is the rundown. And oh, bonus points if you want to dig out your lace-up boots and heels from your summer retreat. Let’s be honest, this sounds like a party right away, even if you don’t find yourself hitting the club.
Side note: Don’t be afraid for a second to look tacky or too “extreme,” because that’s the vibe. In a previous interview with The News Movement, summer mom Charli XCX stated, “It can be really tacky. Like a pack of cigarettes and a Bic lighter. And a white strappy top with no bra. That’s all you need.”
The summer of brats is deeper than you think
Is Brat Summer another excuse to party under the guise of a theme? Probably. That said, the pulse of the Internet-breaking phenomenon is a little deeper than just hitting the dance floor in a trance. Many critics have pointed out that while the vibe of ‘golf club‘The album is a riot of chaos, carrying with it strong waves of anxiety and a feeling of being lost in the moment as an aftertaste.
Whether you’re a regular at the club or not, soothing your worries by having a good time is a strategy you must have dabbled in at least occasionally, or even resorted to as your original coping mechanism. On the upside, brat summer encourages you to let loose and go with the flow. The ability to relate to the vibe is what explains its unanimous influence not only on Gen Z, but on a sizable portion of millennials as well.
Politics is experiencing its summer of brats moment
Summer of the Brats is serious business, and Kamala Harris agrees.
Early last month, Joe Biden abruptly stepped down as the Democratic nominee and endorsed his vice president as the presidential candidate. Following the acceptance of her nomination, Kamala’s campaign team has gone into overdrive to try and appeal to Gen Z with her brat campaign. This is no joke and Charli XCX started it. “Kamala IS a brat,” Charli claimed in an X post, after which social media platforms were flooded with cringe-worthy but well-intentioned edits of Kamala to the top songs from the brat album.
Her team quickly got to work, turning Kamala’s campaign into a child-friendly code of conduct. For example, the background for Kamala HQ X’s official username reads “kamala hq” in a low-resolution Aerial font, on a lime green background, as you might have guessed.
Kamala and her team are not alone in their quest for a little girl. London Mayor Sadiq Khan recently praised the success of the Ultra Low Emission Zone expansion in a post mimicking the golf club Font and album aesthetics. Kudos to everyone for taking advantage of the ID.
What are you waiting for? Bring out the child inside you and live the best summer of your life, without restrictions!
Disclaimer:
The information contained in this post is for general information purposes only. We make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the post for any purpose.
We respect the intellectual property rights of content creators. If you are the owner of any material featured on our website and have concerns about its use, please contact us. We are committed to addressing any copyright issues promptly and will remove any material within 2 days of receiving a request from the rightful owner.