Apple It led the super premium segment, which are smartphones priced above Rs 67,000 each with a share of 83 per cent, followed by Samsung with a 16 percent share.
“Overall, Vivo continued to lead for the second consecutive quarter, with multiple launches across all price segments across the Y series, the mid-to-high-end V series, and the flagship X Fold 3 Pro. Motorola recorded the highest growth backed by product portfolio across all price segments,” the report said.
Xiaomi followed Vivo with 13.5 percent of the market.
Samsung fell to third place with a 12.9 percent share as its shipments declined 15.4 percent year-on-year, the report said.
Apple ranked sixth with a 6.7 per cent market share and a 24.2 per cent increase in shipments year-on-year. According to IDC Worldwide Quarterly Mobile Phone Tracker, the Indian smartphone market shipped 69 million smartphones in the first half of 2024. In the premium segment, the price range above Rs 50,000 to Rs 67,000, Apple’s share increased year-on-year to 61 per cent, while Samsung’s share rose to 24 per cent, from 21 per cent a year ago, the report said.
“The premium entry segment (USD 200 or around Rs 16,700 to USD 400 or Rs 33,500) is expected to see healthy growth, while the entry level (sub USD 100) will remain challenged at least this year despite efforts around launch of affordable models. 5G Smartphones“Additionally, marketing around GenAI smartphones will be more pronounced amid intense promotional activities around them,” said Navkendar Singh, associate vice president of devices research at IDC.
The fastest growing segment in the overall smartphone market was the entry-premium segment, which includes devices priced in the range of Rs 16,000 to Rs 33,500.
The segment share increased from 22 percent to 30 percent and registered the highest year-over-year growth of 42 percent.
According to the report, 27 million 5G smartphones were shipped in the quarter, with the share of 5G smartphone shipments increasing to 77 percent, up from 49 percent in the year-ago period, while 5G smartphone ASPs declined 22 percent year-on-year to USD 293 or around Rs 24,600.
Within 5G, shipments in the budget segment priced in the Rs 8,000-Rs 16,700 range, grew 2.5 times to reach a 45 per cent share.
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