New Delhi: The Indian smartphone market grew 3.2 percent with 39 million units shipped in the second quarter of 2024, market research firm International Data Corporation said on Tuesday.
The market was led by Chinese smartphone maker Vivo with a 16.5 percent share in terms of volume and its shipments grew 6.7 percent year-on-year (YoY), it said.
Apple led the super-premium segment, which are smartphones priced above Rs 67,000 each, with an 83 per cent share, followed by Samsung with a 16 per cent share.
“Overall, Vivo continued to lead for the second consecutive quarter, with multiple launches across all price segments across the Y series, the mid-to-high-end V series, and the flagship X Fold 3 Pro. Motorola recorded the highest growth backed by product portfolio across all price segments,” the report said.
Xiaomi followed Vivo with 13.5 percent of the market. Samsung fell to third place with a 12.9 percent share as its shipments declined 15.4 percent year-on-year, the report said.
Apple ranked sixth with a 6.7% market share and a 24.2% increase in shipments year-on-year. According to IDC Worldwide Quarterly Mobile Phone Tracker, the Indian smartphone market shipped 69 million smartphones in the first half of 2024.
In the premium segment, the price range above Rs 50,000 to Rs 67,000, Apple’s share rose year-on-year to 61 per cent, while Samsung’s share rose to 24 per cent, from 21 per cent a year ago, the report said.
“The entry-premium segment (USD 200 or around Rs 16,700 to USD 400 or Rs 33,500) is expected to see healthy growth, while the entry-level (sub-USD 100) will continue to face challenges at least this year despite efforts around launch of affordable 5G smartphones. Also, marketing around GenAI smartphones will be more pronounced, amid intense promotional activities around it,” said Navkendar Singh, associate vice president, Devices research, IDC.
The fastest growing segment in the overall smartphone market was the entry-premium segment, which includes devices priced in the range of Rs 16,000 to Rs 33,500.
The segment share increased from 22 per cent to 30 per cent and registered the highest growth of 42 per cent on a YoY basis. As per the report, 27 million 5G smartphones were shipped in the quarter and the share of 5G smartphone shipments increased to 77 per cent, up from 49 per cent in the year-ago period, while 5G smartphone ASPs declined 22 per cent YoY to USD 293 or around Rs 24,600.
Within 5G, shipments in the budget segment priced in the Rs 8,000-Rs 16,700 range, grew 2.5 times to reach a 45 per cent share.
Disclaimer:
The information contained in this post is for general information purposes only. We make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the post for any purpose.
We respect the intellectual property rights of content creators. If you are the owner of any material featured on our website and have concerns about its use, please contact us. We are committed to addressing any copyright issues promptly and will remove any material within 2 days of receiving a request from the rightful owner.