Mumbai-based menswear luxury brand Haldèn has raised Rs 50 crore in seed funding. funds round led by Prajay Advisors, a Mumbai-based family office.
Founded in 2019 by cousins Anuj Beriwal and Mukund Singhal, Haldèn aims to make premium luxury products accessible at affordable prices.
The brand offers a variety of products including belts, eyewear, accessories, travel items and work essentials, all designed with a focus on quality and affordability.
It claims to have served over 1 lakh customers from tier 1 and tier 2 cities across India.
Focused on expansion
The startup plans to use the raised capital to expand its market presence, enhance its product range, increase brand visibility and penetrate new retail and online markets.
“The fundraising will be strategically used to expand Haldèn’s offline presence as well. The aim is to enhance brand visibility, increase sales and penetrate new online and retail markets,” Singhal said.
“We are delighted with the support and trust shown to us by Prajay Advisors. This funding will enable us to expand our product line and enhance our brand presence. Our aim is to make luxury products accessible to a wider audience, whilst maintaining the quality and affordability that our customers expect,” added Anuj Beriwal.
“Both Mukund and Anuj have a deep understanding of the needs of the modern man, combining exceptional design with superior materials to ensure optimal fit and comfort,” said Prakash Mody of Prajay Advisors.
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