Manu Bhaker poses for a photograph with his bronze medal at the 2024 Summer Olympics in France, Sunday, July 28, 2024. (Photo: PTI)
Olympic bronze medallist shooter Manu Bhaker has signed a Rs 1.5 crore deal with beverage manufacturer Coca-cola for a one-year sponsorship deal for its Thums Up cola product, The economic time reported on Wednesday.
According to the report, after the Olympics, Bhaker’s endorsement fee increased six-fold from Rs 25 lakh earlier to about Rs 1.5 crore now. At the Olympics, she bagged a bronze medal in the women’s 10m air pistol event, becoming the first Indian shooter to do so.
Indian winners at Paris 2024 Olympics
Bhaker also bagged his second bronze and India’s first medal in the mixed 10m air pistol team event with teammate Sarabjot Singh. Apart from them, other winners include shooter Swapnil Kusale (bronze); javelin thrower Neeraj Chopra (silver); Indian hockey team (bronze) and wrestler Aman Sehrawat (bronze).
Like Bhaker, similar brand sponsorships are likely to emerge with other medallists as well. With a total of six medals at the Games, India fell short of its best record of seven medals, won at the Tokyo Games.
The Vinesh Phogat controversy at the Paris Olympics
The prestigious Paris Olympics, being held in the French capital, have been in the spotlight for more than two weeks for many reasons other than sports. Several controversies arose during the summer Games, turning the event into a heated political debate around the world.
Topics included the gender controversy involving Algerian boxer Imane Khelif, corruption allegations against France related to poor quality medals and a water pollution crisis in the Seine River, among other things.
In India’s case, the main controversy was the disqualification of wrestler Vinesh Phogat for exceeding her weight limit by just 100 grams in the 50kg category. Phogat would have become the first Indian wrestler to win an Olympic gold medal had she been allowed to compete.
She has appealed her disqualification to the Court of Arbitration for Sport, which will announce the result for a possible joint silver medal for the fighter on August 16.
First published: August 14, 2024 | 4:00 pm IS
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