FASHOR, a direct-to-consumer (D2C) women’s apparel brand, has raised $5 million in funds of Blume Companies in a mix of primary and secondary transactions.
The startup plans to use this investment to boost its omnichannel growth and improve its brand presence and strengthen its supply chain.
What does FASHOR do?
Founded in 2017 by Vikram and Priyanka Kankaria, FASHOR offers trendy Indian and Indo-Western clothing. clothes For women, the brand has operated primarily online, but has been making strides to establish a strong offline presence.
With this round of financing, the brand aims to open more than 100 exclusive stores across the country in the coming years.
Comments from the leaders
“This investment marks an important milestone for our company and we are delighted to welcome a prestigious fund like Blume Ventures to our cap table. We are excited to leverage this partnership to fuel our next phase of growth, with a continued focus on delivering exceptional value to our customers,” said Kankaria.
Sajith Pai, Partner, Blume Ventures, said, “In FASHOR, Vikram and Priyanka have built a strong brand that addresses the white space in the festive and occasionwear category. We look forward to partnering with them in the next phase of their journey, expanding the brand’s presence across offline channels and helping scale supply chains to support this growth.”
FASHOR recently announced that Bollywood actress Sara Ali Khan will be its inaugural brand ambassador. The association was unveiled through a campaign titled “Dil Se Indian,” which aims to reflect the brand’s core values and its target audience.
Sprout Capital and Private Circle acted as financial advisors on the transaction.
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