Alain Delon has been the face of Eau Sauvage since 2009. (Photo: Instagram/dior)
Alain Delonthe man who evoked nostalgia for the early 1960s as the face of DiorThe iconic fragrance of, wild water, died at the age of 88. Dior shared a note on the French actorThe statement read: “The House is deeply saddened by the news of the passing of one of its dearest friends. Since 2009, Alain Delon has been the face of Eau Sauvage, Dior’s iconic fragrance and a symbol of timeless masculinity. The partnership was a natural fit, with Delon’s elegance and commanding presence perfectly embodying the fragrance’s revolutionary essence. Alain Delon and Dior: a legendary story that will remain fragrant forever,” it said.
The French luxury fashion house called him “a remarkable actor and, above all, a friend of the House for many years.”
Delon’s appointment as the face of Dior’s Eau Sauvage became a much discussed topic. Eau Sauvage was promoted by Christian Dior With a print and television campaign that included a photo of the 1960s actor, at a time when brands were looking to make statements with young, modern personalities, Delon brought with him the essence that this classic fragrance represented: “Timeless Masculinity.”
Eau Sauvage, introduced in 1966, revolutionized the men’s fragrance category as the first perfume make intensive use of hedione, a synthetic analogue of jasmine.
According to Luxuo, “more than 80 million bottles were purchased” when the campaign was launched.
Eau Sauvage by Dior was created by perfumer Edmond Roudnitska, who made the perfume legendary for its fresh, citrus notes. It is composed of spicy lavender on a masculine, woody base.
In a statement from Dior, published by Luxuo in 2009, at the time of the launch of the campaign with Delon, it was stated: “It was obvious. Alain Delon is a living legend and Eau Sauvage is a classic of French perfumery. We chose a photo from 1966 because it was the year of the creation of Eau Sauvage.”
Delon’s cult status as the face of Eau Sauvage was so influential that it even inspired academic research articles.
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