myHQ by ANAROCK today announced a strategic partnership with WeWork India, a flexible workspace provider, under which myHQ will be the latter’s sole technology, marketing and sales partner for its products including day passes, conference room bookings and virtual offices.
Users will be able to book these products from either myHQ or WeWork platforms, and the myHQ product experience will begin at the time of purchase.
Utkarsh Kawatra, Co-Founder and CEO, myHQ by ANAROCK, said, “This mandate complements the 1000+ partner flexible workspace brands already on our platform and with this exclusivity, we can now provide unparalleled flexibility and convenience to our users by giving them access to the largest footprint across the country. This is the first product selling mandate that anyone has signed in this industry and we are happy to see WeWork India trusting us for this.”
Kawatra also revealed the company’s plan to sign one or two more mandates in the coming months. “Whether it’s an individual, a freelancer or a hybrid business, whether it’s a space for Rs 200 a day or Rs 2,000 a day, we want to cater to all workspace needs,” he added. myHQ aims to increase its on-demand bookings from 30,000 to 100,000 per month by 2024-25.
Speaking about the partnership, Karan Virwani, CEO, WeWork India, said, “Flexible workspaces have redefined the way we work in India and we expect the demand to grow tremendously. This collaboration will allow us to further expand our reach and offer unparalleled value to our members.”
India to see surge in freelance, remote and gig workers
According to ANAROCK’s myHQ report, around 4 million freelancers in creative fields, tech roles and business consultants find flexible day passes an attractive alternative to explore.
In India, on-demand access to coworking spaces is a viable and flexible option for the 15 million freelance, remote and gig workers. The country is expected to have 350 million gig jobs by 2025, while the freelance workforce will reach 23.5 million by 2030.
First published: August 2, 2024 | 17:34 IS
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