A look at the latest edition of Artix.
Delhi It is undoubtedly one of the cities with the greatest cultural wealth in the world. It is also the center of art and cultureaccessible to all. From street art to theatre festivals at the NSD, there is something for everyone in this city. And for art lovers, Delhi is all set to host the third chapter of Arteix—a one-of-a-kind hotel art exhibition in India.
Payal Kapoor, Malvika Poddarand Sethu Vaidyanathan are the forces behind Artix, which brings together art lovers, gallery owners and collectors.
Art fairs are very popular around the world, especially those held in hotels. After visiting art fairs in hotels in Los Angeles, Paris and Japan, Payal realised their success abroad. “Inspired by these events, we decided to bring this concept to India, making it the first of its kind here,” she explains.
For the uninitiated, the concept of a Hotel art fair It involves transforming the floors and walls of hotel rooms into exhibition spaces. Beds are removed and each room becomes an exclusive art salon and galleries, showcasing a curated collection of live artworks and installations.
This concept fosters an intimate environment where buyers and sellers can easily engage in conversation. “When buyers see the artwork in such a setting, they can better imagine it in their own spaces, creating an immersive experience,” Payal adds.
She further explains how the idea came about: “I discussed it with my business partner and friend, Malvika Poddar, who agreed that it was a great idea. She pointed out that there is no high-end art fair where you can truly enjoy art in luxury. This led us to develop the concept further, allowing us to travel around the world and showcase Indian art, culture and tradition in all its glory.”
Malvika says, “Artix not only challenges the norms of traditional galleries but also offers a platform to explore the atmosphere of luxury and creativity. The transformation of hotel rooms into private preview spaces offers a unique experience where art enthusiasts can feel the vision of the artists.”
Some of the participating galleries at Artix 3.0 include Treasure Art Gallery, Artrise Art, 108 Art Projects, Bespoke Art Gallery, Ashvita, Art Nouveau and Vision Art Gallery. The event will also feature artists such as Aanchal Garg and Shobha Broota, along with private collectors such as Lekha Poddar and Ajay Gupta. Photographer Prarthana Modi will also be a part of Artix.
The hotel art fair “celebrates all forms of art,” Sethu stresses. “Artix is a travelling event that allows for a dynamic exhibition of art, artists and related sectors.”
Where: He Claridges HotelMarg Motilal Nehru, New Delhi
When: From August 30 to September 1, 2024
Time: From 11:00 a.m. to 8:00 p.m.
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