Rourkela. The Confederation of All India Traders (CAIT), the apex organisation of traders across the country, has been running a campaign to buy Indian products and boycott Chinese products during festivals for the past four years. The effect of this campaign has been that it has increased consumer awareness towards buying Indian products and increased indifference towards Chinese products. CAT national vice-president Brijmohan Aggarwal and national general secretary Praveen Khandelwal say that over Rs 4 lakh crore will be generated in the country’s markets by selling products during the festive period starting from Raksha Bandhan to Tulsi Vivah day on November 15. It is expected that this sale will be made only by buying Indian products. This year’s series of festivals begins with Raksha Bandhan and ends on the day of Tulsi Vivah along with other festivals like Janmashtami, 10-day Ganesh Utsav, Navratri, Durga Puja, Dussehra, Karva Chauth, Dhanteras, Diwali, Govardhan Puja, Bhai Dooj, Chhath Puja. It will happen. The country’s business community is fully prepared to cater to the demands of consumers during this period and has stocked all products in adequate quantities. According to the CAT, traders across all states in the country will sell only Indian products as consumers are also demanding Indian products.
Rakhi business expected to be worth Rs 12,000 crore: Praveen Khandelwal
CAT National General Secretary and Chandni Chowk MP Praveen Khandelwal said that in view of the rising demand for Rakhis, Rakhi business worth around Rs 12,000 crore is expected this year. Last year it was around Rs 10 billion, in the year 2022 it was around Rs 7 billion, in the year 2021 it was Rs 6 billion, in the year 2020 it was Rs 5 billion, in the year 2019 it was Rs 3,500 crore and in the year 2018 it was Rs 3 billion.
Rakhis made from famous products of the cities were the centre of attraction: Brijmohan Aggarwal
CAT National Vice President Brijmohan Aggarwal said that special types of Rakhis have also been made this year from famous products from different cities of the country. These include Khadi Rakhi made in Nagpur, Sanganeri Rakhi in Jaipur, Beej Rakhi in Pune, Woolen Rakhi in Satna in Madhya Pradesh, Bamboo Rakhi made from tribal items, Tea Leaf Rakhi in Assam, Jute Rakhi in Kolkata, Silk Rakhi in Mumbai, Kerala. These include Date Rakhi, Moti Rakhi in Kanpur, Madhubani and Maithili Art Rakhi in Bihar, Soft Stone Rakhi in Pondicherry, Flower Rakhi in Bengaluru etc. while Tricolour Rakhi showing the pride of the country, Rakhi of Vasudhaiva Kutumbakam, Rakhi of Bharat Mata etc. which were in huge demand. Apart from this, designer rakhis and silver rakhis also sold well in the market.
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