What is “private island tourism”, the latest booming trend in the tourism sector?

What is “private island tourism”, the latest booming trend in the tourism sector? Credit: Canva

Spain, Italy, Japan, Greece. All these destinations have something in common: they are full of overtourismAs more and more travelers head out to tick off top destinations from their bucket lists, popular tourist spots are packed with people year-round, leaving little room for those seeking quieter experiences. Amidst this, some travelers, especially those with deeper pockets, are seeking out unique destinations on “private” islands, away from the hustle and bustle of major resorts.

What is Tourism on private islands?

As the term suggests, private island Tourism involves renting or buying an entire island for a vacation or extended stay. These islands can range from small, secluded islets to larger, developed properties with luxury amenities. Think of places like the Maldives, Seychelles, Belize, Bahamas, and the Caribbean, where you can access exclusive spaces without the tourist crowds.

According to a report by Hindustan Times, Chris Krolow, founder and CEO of Private Islands Inc., shared that not only individuals but also big companies are investing in properties in places like Belize, Bahamas and some places in Central America. His company has around 600 islands for sale with prices ranging from $26,000 (23,700 euros) for a single lot in Long Caye, Belize to $160 million for Rangyai Island in Thailand.

Private islands have multiple benefits for brands: They offer a level of exclusivity and privacy that traditional resort destinations don’t have. Plus, buying exclusive properties avoids overcrowding, making experiences only accessible to guests who pay the premium, whether it’s activities or dining options. That’s why cruise lines have also invested in these types of private retreats. HT’s report puts the spotlight on Norwegian Cruise Line, which owns two private islands: Great Stirrup Cay (Bahamas, acquired in 1977) and Harvest Caye (Belize, opened in 2016). Both offer beaches, water sports and resort services. Royal Caribbean also has a private island, CocoCay (Bahamas), which it recently renovated. The company also operates private resorts in Haiti and is planning one in Vanuatu. Its private destinations attract around 2 million visitors a year.

Although private island tourism may seem like a luxury reserved for the wealthy, it is becoming increasingly accessible. With a variety of options available to suit different budgets and preferences, more travellers are expected to invest in private island holidays, especially now that personalisation is taking centre stage within the tourism industry.