Cinema comes home: experience the future with the Sony BRAVIA 7 Mini LED series

Cinema is an experience that should be lived, albeit arguably, on a bigger screen. Sony understands this sentiment like no one else. Introducing the new Sony BRAVIA 7 series, which offers an unparalleled viewing and audio experience with its advanced features and cutting-edge technology. With OTT platforms offering new movies, watching movies from the comfort of our homes is the new norm. The home viewing experience today should be like that of a movie theatre.

To bring the magnificent cinematic experience into our homes, Sony’s BRAVIA 7 series is set to captivate viewers with Studio Calibrated modes and IMAX-enhanced certifications that replicate the picture quality creators intended in a home environment. This aligns perfectly with Sony’s ‘from lens to living room’ thinking, ensuring every detail from the filmmaker’s vision to your living room screen is preserved with the utmost fidelity.

See it just as the creators intended.

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Filmmaking is a deliberate process where every shot, edit, and sound design is carefully crafted to convey a specific narrative, mood, or message. Filmmakers choose specific formats, aspect ratios, and camera angles to guide the audience’s experience. Viewers should strive to view films in their original format, free of distractions, to fully appreciate the artist’s vision. Filmmakers want viewers to experience their creative projects as they envisioned them. Watching a big project on a small screen not only stunts the experience, but also hides the effort that was put into it, in terms of production and equipment used to enhance the audio and video quality. Sony understands this, and through the Sony Bravia 7 Series, gives viewers the opportunity to experience cinema as it was meant to be experienced: in its true form.

In addition to the already established Netflix Adaptive Calibrated Mode and SONY PICTURES CORE Calibrated Mode, Sony is now also introducing Prime Video Calibrated Mode. This new mode offers customers optimal picture quality that is automatically calibrated for movies, series and, for the first time, live sports. The Sony BRAVIA 7 Series is enhanced with IMAX and supports Dolby Vision® and Dolby Atmos®, delivering incredible brightness, sharper contrast, richer colours and immersive sound across favourite entertainment on Disney+, Prime Video, Netflix and other popular streaming services. This means viewers are in for a treat as they can experience content in true cinematic mode.

Step into the future with the advanced AI XR processor
The BRAVIA 7 series is equipped with an advanced AI XR processor with cognitive intelligence that improves picture and sound quality by analyzing and upscaling content in real time, as true to life as human perception, delivering a highly immersive viewing experience.

Experience the magic of XR Backlight Master Drive

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It’s time to experience the true magic of the incredible contrast with the Sony Bravia Series 7 XR Backlight Master Drive. There are times when details are unclear while watching a dark, suspenseful thriller or a vibrant nature documentary. But with XR Backlight Master Drive, viewers will be able to experience authentic contrast, enhanced shadow details, and professional-level performance. With this feature, every scene in the movie or TV series that viewers watch will be displayed with crystal-clear clarity and astonishing realism.Enhance your viewing experience with XR 4K Upscaling and XR Motion Clarity
Viewers will be delighted to know that the new Sony Bravia 7 Series upscales non-4K content to near-4K quality by analyzing and refining the textures and details. This means that an old black and white movie will also look aesthetically pleasing when watched on this Smart TV. The Smart TV also comes with XR Motion Clarity technology that adjusts and enhances every frame of the scene to maintain motion clarity. This means that while you are enjoying fast-paced sporting events or action movies, XR Motion Clarity will keep the scenes blur-free and smooth.Bring the cinema experience home with IMAX Enhanced

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Sony’s BRAVIA 7 series includes SONY PICTURES CORE (previously BRAVIA CORE), a movie service offering a selection of the latest Sony Pictures releases and classic blockbusters. With Pure Stream™, viewers can stream HDR movies at up to 80Mbps, delivering picture quality comparable to 4K UHD Blu-ray. Sony’s BRAVIA 7 series also supports IMAX Enhanced, certified by IMAX and DTS® to meet rigorous standards for the best possible IMAX cinema experience. This service provides access to the largest collection of IMAX Enhanced movies, delivering stunning picture and sound quality. The Smart TV also includes movie credits, allowing viewers to redeem up to 15 movies and enjoy up to 24 months of access to a curated selection of up to 100 movies, updated regularly.

Turn your home into a cinema with Dolby Vision and more
Imagine you are watching a war movie and your current TV is not perfectly reproducing the sound of bullets being fired. Your entire experience of watching a war movie is marred because the audio is not up to par. The Sony Bravia 7 Series easily solves this problem with its advanced audio and video technologies such as Dolby Vision and Dolby Atmos. Dolby Vision™ enhances HDR content with striking highlights, deeper blacks, and vibrant colors, creating a more immersive viewing experience. Meanwhile, Dolby Atmos delivers multi-dimensional sound that makes viewers feel like the action is literally unfolding in their living rooms.

It also features Acoustic Multi-Audio™ technology that ensures there’s no disconnect between what you see on screen and what you hear. Say goodbye to muffled voices on screen with Voice Zoom 3™, a feature that improves dialogue clarity by using AI machine learning to recognise human speech and adjust its volume.

Take home a technological marvel
If you’ve already been wowed by the amazing specs of Sony’s BRAVIA 7 Series, you’ll be happy to know there’s more. The Smart TV comes with a One Slate design that combines the screen and bezel into one display, minimising distractions and maximising your experience.

There are three models available: K-55XR70, K-65XR70 and K-75XR70.

The K-55XR70 is priced at INR 1,82,990, the K-65XR70 is priced at INR 2,29,990 and the K-75XR70 is priced at INR 3,49,990. These models will be available across all Sony Centres, leading electronics stores and e-commerce portals in India.

So with Sony’s BRAVIA 7 series, it’s time to bring home a cinematic experience that will take your viewing experience to the next level. Learn more about Smart TV here.