Nowadays, many companies offer pickup and delivery services for employees who travel long distances. But have you ever imagined how far that could go? Recently, the newly appointed CEO of Starbucks has gone viral. Brian Niccol will join Starbucks next month and will reportedly travel approximately 1,600 kilometers from his home to work three days a week. To do so, Niccol will use a corporate jet to travel from his home in California to Starbucks headquarters in Seattle.
The news has sparked criticism against the brand, particularly in the context of environmental impact. Starbucks, a brand known for eliminating plastic straws and promoting the use of paper straws for a better environment with less pollution, is now facing a backlash. The decision to offer its CEO a 1,600km plane ride three times a week has been criticised by social media users, who accuse the brand of hypocrisy.
Social media platform X was soon filled with memes on this topic. Users pointed out the irony between these two decisions. Here are some of the popular memes on the topic:
Brian Niccol has succeeded Laxman Narasimhan as CEO of Starbucks. In July 2024, Narasimhan shared in an interview with Fortune magazine that he “almost never” worked after 6 p.m. His statement about work-life balance quickly went viral, especially when he announced his departure from the leadership of the global giant.
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