Amazon India is set to change fees for sellers

The firm has reduced commissions in a range of 3-12% for 59 subcategories, Amazon Director from India Seller Partner ServicesAmit Nanda told ET. The reduction is focused on products with a low average selling price (ASP), he said. “We wanted to help our sellers plan their Diwali and other festive sales…we hope that sellers will find it equally cheap, if not cheaper, to sell some products on Amazon compared to their offline channels,” Nanda said.

In March, ET reported that Amazon had increased commissions in a range of 10-30% across major segments. At the time, it had shifted several categories such as auto electronics, keyboards and mice, and personal care appliances from a single flat commission to a tiered system based on average selling price. This time around, categories such as apparel, home furnishings, fashion, and sports will see a reduction in sellers’ commissions.

For apparel, for example, the new commission for ethnic clothing is 4.0-17.5%, depending on the retail price, up from 7.5-17.5% currently. For men’s T-shirts, Amazon will now apply a commission of 5.0-21.0%, up from 13.5-21.0% previously, while for sweatshirts and jackets it will be 8.0-12.0%, up from 8.0-24.0%.

For materials for saris and dresses, the new rate will range from 8.0% to 23.0%, up from 14.0% to 23.0%. For imitation jewellery, it will range from 17.5% to 22.5%, up from 22.5% to 24.0%.