Gurman said Saturday that people familiar with the matter confirmed the Cupertino giant plans to hold its biggest launch of the year on Sept. 10.
“The unveiling will be followed by the phones going on sale on September 20, in line with Apple’s typical approach in recent years,” he added.
Gurman has a solid track record for rumors and leaks. He was right about the iPhone 15 series launch date on September 12 and also about the recent launches of the Mac and iPad lineup. If the information is correct, we can expect Apple to announce the event next Tuesday, i.e. on August 27.
The launch is crucial for Apple, which has suffered from poor sales of its smartphones and wearables in recent quarters. Apple’s launch on September 20 The new iPhone 16 This would mean that part of the device’s revenue is booked in the current period (Apple’s fiscal fourth quarter), when the company expects sales to grow about 5% from a year ago.
A larger share of sales will come in the next quarter, which coincides with the holiday season. Analysts have forecast revenue will rise 7% to $128.4 billion in that period.
The iPhone 16 will have larger screens on its Pro models and new camera features, such as a dedicated button for taking photos. The company is also implementing a suite of artificial intelligence tools called Apple Intelligence. Overall, though, the phones won’t be much different than last year’s models.
Meanwhile, Apple’s wearables are getting bigger changes. Apple Watch Series 10 models will be slimmer but feature larger displays. And Apple is revamping its AirPods line with new low- and mid-range versions.
For the first time, the company will offer noise cancellation on its mid-tier AirPods, and the entry-level model will be updated for the first time since 2019.
(With contributions from Bloomberg)
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