The company sells a variety of products including Indian sweets, bakery items (cookies, toasts, baklava) and select savory snacks.
Lal Sweets follows an omnichannel strategy and sells its products across 4,000 modern outlets, 7,000 general outlets, fast-trade platforms, e-commerce platforms and its own website, according to the company. It also operates a travel-focused retail business with 40 outlets across various airports in the country.
Lal Sweets was advised by Veda Corporate Advisors. “Our aim is to offer authentic and consistent taste to consumers,” said Prateek Athwani, promoter of Lal Sweets.
“India’s packaged sweets space is witnessing rapid double-digit growth, driven by an increased focus on convenience and hygiene, rise in gifting use cases, shift from unbranded to branded products and attraction of quality products at attractive prices,” it said. Vijay Dhanukageneral manager and head of consumer sector and MO Alts.
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