Acclaimed for her Emmy Award-winning role as Carmen ‘Carmy’ Berzatto in The bearJeremy Allen White is finally back for his second Calvin Klein campaign. This time, however, the actor’s return is marked by a poolside spin and actual jeans in this new set of images; the heartthrob models Calvin Klein’s updated fall collection, which highlights the evergreen sentiment of “if it ain’t broke, don’t fix it.” Styled by Emmanuelle Alt in a series of straight-leg jeans and torturous underwear, Jeremy appears in the ad to the tune of Crimson and Clover by The Huts.
Carmy first attracted attention last January with a viral campaign that featured him shirtless on a rickety couch. However, his latest appearance takes place in Los Angeles, where he lounges poolside wearing the brand’s latest collection of underwear and denim. The campaign was directed and photographed by Mert Alas and is a stark contrast to the actor’s previous photo shoot on a Manhattan rooftop.
Internet users react
The last time Jeremy appeared on the Times Square billboard for his first campaign, people around the world went wild. It may seem like a fleeting success, but his second CK campaign has sparked almost exactly the same kind of reactions on social media.
Many fans pointed out how easily Jeremy captured that classic laid-back vibe, and claimed that his rumored girlfriend Rosalía knew it. “Rosalía you knew what you were doing 🔥🔥🤷♂️,” one said. Another comment made it clear: “Okay Rosalía I get it now.” And you know what? We get it too.
Others, understandably, couldn’t stop foaming at the mouth. “I love fashion (I’m having impure thoughts),” said one user on Reddit. Another was short: “Is it hot in here or is it just me?” One user was excited to show their devotion: “Oh my god. Yes please. I love it. She can wear WHATEVER she wants. Anytime. Anywhere.”
Jeremy’s relaxed yet sophisticated look was the perfect choice for this campaign, capturing the essence of classic Americana with a modern, masculine twist. While the outfits were simple, Calvin Klein is another brand that seems to have changed their strategy. From trying to tell a complete story in a short amount of time, they are now focusing on simply emulating a vibe in this 5-second economy. According to the internet, it’s working and we can’t wait to see more.
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