American tech giant Google unveiled a host of innovative features for its payments platform, Google Pay, during the Global Fintech Fest (GFF) 2024 in Mumbai, which concluded on Friday. Among the most notable additions is a new feature called UPI Circle, designed to enhance the digital payment experience by allowing users to include family and friends as secondary participants in transactions without requiring them to link their own bank accounts.
The introduction of UPI Circle marks a significant advancement in collaborative digital payments, made possible through a strategic partnership with the National Payments Corporation of India (NPCI). This feature offers flexibility as it gives users the option to fully or partially delegate payment responsibilities, making it easier for groups to manage spending collectively.
In addition to UPI Circle, Google Pay also announced the launch of eRupi, a voucher-based payment solution that extends the versatility of UPI. This new feature enables both UPI users and organisations, including government agencies and corporations, to issue UPI vouchers, simplifying the process of issuing and redeeming vouchers for various services and transactions.
The platform has also enhanced its support for RuPay cards with the introduction of Tap & Pay, a contactless payment feature. RuPay cardholders can now use their mobile devices to make fast and secure payments, further integrating the convenience of digital transactions into everyday life.
Additionally, Google Pay has introduced an auto-pay feature for UPI Lite, streamlining recurring payments for users. The app now also supports ClickPay QR, making it easier for users to initiate payments by simply scanning a QR code, thereby reducing the steps involved in the payment process.
Meanwhile, Google Meet is introducing a new Gemini AI-powered feature called “take notes for me,” which allows users to automatically generate notes during a video call. Initially announced by the tech giant last September, this update is now available for select Google Workspace users.
(With contributions from PTI)
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Posted: Aug 30, 2024, 09:22 pm IST
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