ET WLF 2024: Industry leaders on how to put India’s tourism on the global map

On Saturday, Rajesh Magow, Co-Founder and Group CEO of MakeMyTrip Limited, identified three critical elements for its growth – the country’s attractions, connectivity and access for travellers, and quality of infrastructure – while conducting a detailed analysis of the key factors driving India’s tourism sector. ET World Leaders ForumMagow stressed that “addressing these factors is essential to enhancing India’s attractiveness as a global tourism destination,” reflecting a strategic approach to maximizing India’s tourism potential.

Despite the progress, Magow acknowledged that the sector is still recovering from the COVID-19 pandemic, saying, “We’re just 85% of the way through post-COVID recovery.” He also highlighted the global attention India is receiving and suggested that the country’s tourism industry is poised for significant growth.

Rapid infrastructure development in India is transforming the country’s tourism landscape, with significant benefits for the hospitality sectorPuneet Chhatwal, Managing Director and CEO, The Indian Hotels Company Limited (IHCL), underlined the pivotal role of the industry in this transformation.

He said: “The biggest beneficiary of infrastructure growth is hospitality, and I think when hospitality grows, it creates a lot of jobs.”

As Chhatwal optimistically puts it: “The image has just begun.indicating that the journey of India tourism development is just beginning. With continued improvements and strategic investments, India is poised to improve its global tourism presence, attracting visitors and driving economic growth.

The discussion at the ET Global Leaders Forum on “Beyond Borders: Driving India’s Tourism on the Global Map” brought together a distinguished panel of industry leaders. Prince Lakshyaraj Singh Mewar, Promoter of HRH Group of Hotels, added another layer to this narrative by emphasising India’s emerging status on the global hospitality stage. Mewar attributed this growth largely to the influential contributions of Tata and the that groupHe noted that India has emerged as a formidable player in the global hospitality sector, largely due to the influential contributions of Tata and Taj Group. Speaking about health tourism, Sandeep Ghosh, Group Country Manager for India and South Asia, Visa, said, “Health tourism and wellness tourism are on the rise and this is a great opportunity for the government to leverage the ‘AYUSH’ initiative to further grow this segment.”

In the aviation sector, Akasa Air’s Neelu Khatri highlighted the company’s commitment to empathetic customer service, a key element in improving travel experiences.

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