Indian sellers on the platform have grown by 20% in the last one year, taking it to a total of 1.5 lakh exporters selling a total of over 40 crore Indian products worldwide.
Bhupen Wakankar, Global Trade Director, Amazon India “We are investing significantly in tools and technologies to help sellers optimize their reach, improve product discovery, and increase sales. The success of the program is reflected in the growing number of exporters building thriving businesses on Amazon’s global marketplaces.”
Beauty is the fastest-growing category on Amazon Global Selling in 2023, with over 40% year-over-year growth, followed by apparel with over 35% year-over-year growth, then health and personal care, toys, and home categories.
The US, UK and Canada are the top three international markets for Indian sellers. They are followed by Germany, France, Italy, Spain and Mexico.
“Amazon’s global sales strategy has been instrumental in rapidly expanding our customer base across the globe in markets like the US, UK, Middle East, Singapore and Australia,” Mohit and Rahul, founders of Indian skincare brand Minimalist, said in a statement. “In three years, we’ve grown over 135% on Amazon US and over 75% on Amazon UK, driven by Prime Day sales spikes and leveraging Amazon’s data-driven insights to optimize listings and identify new opportunities.” Delhi, Rajasthan and Maharashtra are the top exporting states. Smaller cities like Anand in Gujarat and Gautam Buddha Nagar in Uttar Pradesh have surpassed sales of $89 million and $47 million respectively in 2023. “I think there are two real categories that the government is focusing on and we are very happy about.” They are cross-border logistics and cross-border payments,” speaking on the e-commerce policy, Wakankar told ET. “The easier these things are from a compliance perspective for small businesses, especially for e-commerce exports, which is a very particular need, the better off small businesses will be.”
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