Fintech company Infibeam Avenues has announced a collaboration between its flagship digital payments platform, CCAvenue, and ShopSe India, a fully digital EMI/BNPL marketplace.
The partnership offers a flexible payment option to consumers across the country as they complete payments on countless merchant websites powered by the CCAvenue payment gateway.
Buy Now, Pay Later (BNPL) offers readily available credit that enables shoppers to purchase big-ticket items and achieve their aspirations. The rapid growth of BNPL in India is due to its simplicity and digital accessibility compared to traditional manual credit options.
Pallav Jain, Co-Founder & CEO, ShopSe India and Vishwas Patel, Joint Managing Director, Infibeam Avenues Ltd, signed the agreement at the Global Fintech Fest (GFF) 2024, Mumbai.
Comments from the leaders
“By partnering with ShopSe India’s end-to-end affordability platform, CCAvenue will be able to leverage an increasingly popular payment option for the benefit of its massive merchant base,” said T. Nandakumar Menon, Senior Vice President, Partnerships & Operations, Infibeam Avenues Ltd.
“Soon our merchants will be able to reach a broader universe of consumers, comprising millions of ShopSe users, to significantly increase their revenue. They can offer their customers the convenience of a fast and seamless checkout process, along with the flexibility of easy refund at a later date.”
Pallav Jain of ShopSe India said, “ShopSe is dedicated to providing a seamless end-to-end digital affordability option to millions of consumers across the country when they shop across hundreds of thousands of merchant websites in India. Our strategic partnership with CCAvenue will help consolidate our digital finance platform, providing our customers with an affordable and easy-to-use means of payment for high-value products.”
What does ShopSe do?
ShopSe is a no-cost instant EMI or pay later service that specializes in providing a common digital marketplace to lenders, retailers and customers making purchases online or in-store.
The company is revolutionizing point-of-sale lending by bringing together the needs of consumers and lenders at the point of purchase, helping the retailer close a sale.
It claims to be the only Indian fintech platform that offers instant customizable credit solutions to new credit customers by digitally screening credit eligibility in real-time without any tedious documentation process.
Since its inception in 2020, ShopSe has partnered with over 200 brands and is present in over 50,000 retailers across India.
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