Six years after Section 377 was struck down: Queer-owned brands are making a difference

This has always been the motto of love and today marks six years of the repeal of Section 377 in India after years of constant battles and failures. Being queer was extremely difficult in the country before the repeal and now we celebrate it with true love and joy. Fashion always offers a space for self-expression, freedom and safety and allows all people to feel encouraged to show their true personalities, interests and beliefs. We celebrate this day by making a list of fashion brands that are positive towards the queer community and are doing remarkable work in fashion.

Gagged

A queer-led brand that promotes gender-inclusive fashion and space for all. With an explosion of colors, patterns, and prints, this brand perfectly blends the idea of ​​combining design, art, fashion, and self-expression. The brand was founded in 2022 and its founder, Rudraksh Rawat, focuses on creating fashion that is free from gender bias and sexual restrictions. Each garment is hand-painted inspired by the vibrant colors of nature and abstract designs. The brand makes tote bags, printed shirts, and more that are perfect for the summer season or a stroll on the beach.

Vulgar

This brand was launched in 2021 by Akshay Sharma and focuses on disassociating itself from the negative connotation associated with the word “vulgar” and promoting gender fluidity and inclusivity with their collections. They offer gender-neutral collections such as bodycon dresses with removable glove sleeves, technicolor shirts printed with orgasm-inspired artwork, cut-out denim pants, and hot pink leather thongs. The brand also questions and challenges gender-related taboos through their clothing.

Rishta of Arjun Saluja

Androgyny is a common theme in the brand’s collections. They promote the concept of gender neutrality and self-expression through their unconventional Indian clothing and silhouettes. The brand also works to de-sex men and women and embraces the concept of ‘Ardhnarishwara’ – the union of man and woman. Arjun combines art with their designs and conveys a narrative that draws on emotions and personal identity.

Calcutta Bobo

Ayushman Mitra, artist, designer and founder of Bobo Calcutta, and his work defies gender divides and is often featured in a variety of LGBTQ+ exhibitions. The brand’s collection features the concept of surrealism and art in vibrant colours and prints inspired by Bengali artist Jamini Roy. A piece of clothing is often the canvas where Ayushman renders his ideas using paint, embroidery and prints associated with abstract themes.

Subculture

Eroticism has also been associated with India’s erotic art history, paintings and books written in the past that are very popular even today. Subculture, a Jaipur-based brand, was founded by Randhir Singh and celebrates fetishes deeply rooted in Indian culture through fashion. Their collections include buckled corsets, studded chokers, pastel pink harnesses, suspenders, jockstraps, handcuffs and cat-eye masks. Subculture draws inspiration from Indian heritage and spreads a message about embracing fetish fashion and also encourages consumers to welcome the power of leather.