Apple’s ubiquitous iPhone is about to break new ground with a shift toward artificial intelligence that will do everything from improving its often dumb assistant Siri to creating custom emojis on the fly.
The new era will dawn Monday with the unveiling of the long-awaited iPhone 16 at an auditorium in Cupertino, California, named after Apple co-founder Steve Jobs, who unveiled the first iPhone in 2007 and waved it like a magic wand as he predicted it would transform society.
Since then, Apple has sold billions of iPhones, helping to create some $3 trillion in wealth for shareholders. But over the past decade, there have been mostly minor upgrades from one model to the next, a factor that has made people hold off on buying a new iPhone and led to a recent drop in sales of Apple’s flagship product.
The iPhone 16 is generating extra buzz because it is the first model designed specifically for AI, a technology that is expected to spark the biggest revolution in the industry since Jobs introduced Apple to the smartphone market 17 years ago.
The advances included in the iPhone 16 could make Apple “the gatekeeper of the consumer AI revolution,” Wedbush Securities analyst Dan Ives wrote in a research note.
Apple’s change of course began three months ago with a preview of its new approach during a developers conference, helping build anticipation for Monday’s unveiling.
Since that June conference, competitors like Samsung and Google have made even further strides in AI. Google even made the unusual decision to unveil its latest Pixel phones packed with its own AI wizardry last month instead of sticking to its traditional October schedule, in an attempt to upstage Apple’s iPhone 16 launch.
In an attempt to differentiate itself from the early AI leaders, the technology being incorporated into the iPhone 16 is being touted as “Apple Intelligence.” Still, Apple Intelligence is similar to the generically named AI already available in Google’s Pixel 9 and the Samsung Galaxy S24 launched in January.
Most of Apple’s artificial intelligence tasks will be done on the iPhone itself rather than in remote data centers, a distinction that requires a special processor in upcoming models and the high-end iPhone 15 models that came out a year ago.
That’s why investors are anticipating strong demand for the iPhone 16, which has fueled a surge in sales that has seen Apple’s share price rise 13% since then. Apple In June, the company unveiled its AI strategy, boosting its market value by nearly $400 billion.
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Published: 08 Sep 2024, 16:11 IST
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