Tata Motors cuts entry prices of several models, including Nexon and Harrier, by up to Rs 2.05 lakh

Tata Motors has announced its ‘Festival of Cars’ campaign, offering amazing deals this festive season. The automaker has slashed the prices of its popular cars and SUVs by up to Rs 205,000.

According to Tata Motors, these special festive offers will be available for a limited time, till October 31, 2024, on all petrol, diesel and CNG models.

Announcing the offers, Vivek Srivatsa, Chief Business Officer, Tata Passenger Electric Mobility, expressed confidence that customers would take advantage of this unique opportunity to own a Tata vehicle.

“As the festive season begins, we are excited to introduce a wide range of attractive offers for our valued customers. With total benefits of up to Rs 2.05 lakh on ICE vehicles, this year’s festive celebration includes significant price reductions along with exchange and cash benefits. It is the perfect time to embrace new beginnings,” he said.

“We are confident that our customers will take advantage of this rare opportunity to take home a Tata car, known for its safety and design, and make this festive season truly memorable,” Srivatsa added.


The new starting prices for various popular models are as follows: Tiago: Rs 4.99 lakh
Altroz: Rs 6.49 lakh
Nexon: Rs 7.99 lakh
Harrier: Rs 14.99 lakh
Safari: Rs 15.49 lakh

Additionally, Tata Motors announced that consumers could avail exchange offers of up to Rs 45,000, available at dealerships.

The price cut comes amid a significant inventory buildup at dealerships. Car sales at dealerships fell 4.5% in August, marking the third decline in the current fiscal year, which began in April.

India’s top three automakers (Maruti Suzuki, Hyundai and Tata Motors) saw their dealership sales to customers fall by 8.5%, 12.9% and 2.7% respectively.

In August, the inventory of unsold cars in the world’s third-largest auto market rose to a record 70-75 days, valued at 778 billion rupees ($9.27 billion).

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