Telugu film star Mahesh Babu’s GMB Entertainment has invested an undisclosed amount in Hyderabad-based nutraceutical startup Fitday.
The investment will not only benefit the startup financially but will also enhance its visibility and credibility within the competitive nutraceutical space.
Mahesh Babu, who has a keen personal interest in health and fitness, said, “I am excited to support Fitday’s innovative approach in the nutrition and nutraceuticals space. Their focus on quality and innovation aligns with my own values. I believe their new product line will set standards in the industry.”
Expanding market presence
Fitday, which claims to have a presence in over 10,000 stores, intends to use the capital raised to further expand its retail presence and explore new markets.
Specifically, the startup plans to increase the availability of its products in national retail chains, educational institutions and corporate sectors. It also plans to seek strategic alliances to strengthen its position in the B2C market.
“We are grateful to have earned the trust of superstar Mahesh Babu. While we have received numerous investment proposals, we have been strategic in choosing the right opportunities, always prioritizing partnerships that align with our vision,” said Founder and CEO Suresh Raju.
Founded in 2020, Fitday offers various products, including hair gummies, millet bars, plant protein, and multigrain chips.
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