Have you ever wondered how fresh the produce you buy at a supermarket is? In some stores in Sweden and Germany, you can get some of the freshest vegetables you’ve ever seen, because they’re grown right inside the supermarket itself. Yes, you read that right! A recent video showcasing this unique feature went viral on Instagram and received a lot of interest from users. In the video by Ben Brown and Ciara Doyle (@goingreenmedia), the digital creators give us a glimpse into one such farm inside a Swedish supermarket.
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The caption of the post reads: “This solution requires zero food miles, uses 99% less water, and the vegetables can retain the highest nutritional content.” The video also reveals that it takes just a few weeks for the vegetables to be ready for consumption after the seeds are planted. These unique farms are from Swegreen, and the digital creators explain that they can be customized to the size of the supermarket. The digital creators clarify that “this model cannot grow everything, and we don’t want it to replace small independent farms. This is only a great solution for crops that have a short shelf life, such as lettuce, herbs, and greens.”
Watch the full video below:
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The video has so far received 2 million views. In the comments, people have had a lot to say about this unique concept. While some applauded the idea, others were unconvinced and expressed a preference for “natural” methods. Several users were concerned about the lack of sunlight, to which the vloggers responded: “This represents probably 5% of the diversity of vegetables people eat. It could never replace most crops, which, as we agree, need sunlight and air.” Check out some of the other reactions below:
“This is absolutely amazing. While it is not a complete solution to the problems of our food industry, it is a great step in the right direction. If this is continued, it will pave the way to even better solutions for our food industry.”
“It makes sense in Sweden, because the winters are cold for a few months. The lettuce would have to travel a considerable distance. I have eaten hydrophobic tomatoes grown in a farm shop in Canada. They have a different, watery taste.”
“This is extraordinary! Tremendous work.”
“That’s actually very smart, because food starts to lose its nutritional value immediately after it’s harvested, so having it stored is fantastic.”
“This is not meant to replace traditional farming. However, it is a step in the right direction, especially in food deserts, areas where global warming has affected the sustainability of crops, and we hope it will become more affordable for lower-income areas to have this product as an alternative to preservative foods. I love this kind of work!”
What did you think of this idea? Let us know in the comments below.
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