Dubai’s Instagram-famous divorce princess launches a new perfume. The name may NOT surprise you

Dubai-based Sheikha Mahra Mohammed Rashed Al Maktoum, who recently made headlines for announcing her divorce on Instagram, has unveiled her latest perfume, called ‘Divorce’. The launch of her brand’s fragrance, Mahra M1, has sparked a stir on social media.

What is the name of the perfume?

Ahead of the launch, the 30-year-old daughter of Dubai ruler Sheikh Mohammed bin Rashid Al Maktoum shared a sneak peek of the perfume on Instagram, revealing a sleek black bottle emblazoned with the word “Divorce.”

The dramatic video included images of broken glass, dark petals and a black panther, symbolizing the scent’s bold theme.


Why did she divorce her husband?

The perfume announcement comes shortly after the princess publicly ended her marriage to Sheikh Mana bin Mohammed bin Rashid bin Mana Al Maktoum on Instagram, just two months after the couple welcomed their first child. In a post dated July 16, Shaikha Mahra accused her husband of infidelity and declared their separation with the following statement: “Dear husband, as you are busy with other companions, I hereby declare our divorce. I divorce you, I divorce you, and I divorce you. Take care of yourself. Your ex-wife.”


Sheikha Mahra and Sheikh Mana tied the knot in May 2023 and their daughter was born a year later. The couple’s highly publicised split has resulted in both parties unfollowing each other on social media and their joint photos disappearing from their accounts.

In Islamic tradition, the concept of ‘talaq-e-biddat’, commonly known as triple talaq, allows a husband to dissolve a marriage instantly by uttering the word ‘talaq’ three times. While traditionally only men could initiate this form of divorce, women seeking separation often resort to a different route called ‘khula’, where they petition their husband for divorce or through the courts. In some cases, women can negotiate the right to pronounce talaq into their marriage contracts.

Shaikha Mahra’s divorce announcement has garnered a lot of attention with many expressing their support in the comments section of her Instagram post. Her bold decision to launch a fragrance titled ‘Divorce’ seems to be a statement of empowerment and new beginnings amidst her personal turmoil.



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