At the moment, MG Engine It sells between 1,800 and 2,000 electric vehicles a month, including models such as the Comet and ZS EV. These sales account for approximately 35-40% of the company’s total sales. The launch of the Windsor is expected to significantly increase this percentage.
The sales surge is attributed to a unique ownership program designed to make electric vehicles as affordable as internal combustion engine vehicles. This program for the crossover utility vehicle (All-terrain vehicle) allows buyers to split their EMI in two parts: a fixed component for the vehicle and a variable component depending on the use of the battery.
Read also: MG Motor India launches all-electric Windsor EV priced at Rs 9.9 lakh
“Customers can expect to pay Rs 9.99 lakh for the car and Rs 3.5 lakh per km for the battery depending on usage. Since the running cost of an electric vehicle is around Rs 1 lakh per km, the variable cost will be around Rs 4.5 lakh per km. This essentially translates to the electric vehicle being more affordable for customers than an equivalent Rs 10 lakh internal combustion engine car as the latter has a running cost of Rs 8-10 lakh per km. This will make ownership of an electric vehicle affordable,” he said. JSW MG Engine India’s commercial director Satinder Singh Bajwa, TOI reported.
The Rs 3.5 per km offer is calculated based on an average monthly usage of 1,500 km. JSW MG Motor recently launched the Windsor mid-size SUV at Rs 10 lakh, excluding the cost of the battery. The battery can be rented on a pay-as-you-go model at Rs 3.5 per km, a move aimed at making electric vehicles more affordable and encouraging wider adoption. This initiative follows similar steps by the company to capture the growing EV market in India.
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