The Open Network for Digital Commerce (ONDC) has launched Saarthi, a reference application designed to help businesses create their own custom shopper-facing applications.
Developed in conjunction with Bhashini, Saarthi is an AI-powered language translation tool. It provides a comprehensive framework for network participants that enables seamless integration with ONDC, offering advanced multilingual capabilities for a more inclusive digital commerce experience.
Creating Apps for the Buyer
As a reference tool, Saarthi helps network participants build shopper apps with multilingual capabilities.
The app initially supports five languages (Hindi, English, Marathi, Bengali and Tamil) and is expected to expand to the 22 languages that Bhashini offers. This ensures that businesses can offer a personalized and localized shopping experience, removing language barriers and improving accessibility for users across India.
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Offering multilingual features
Saarthi’s multilingual capabilities, including real-time translation, transliteration, and speech recognition, enable businesses to expand their market reach, allowing them to reach new regions and increase customer acquisition.
In particular, intuitive, localized experiences can also lead to higher conversion rates and lower support costs, streamlining operations and increasing revenue.
Furthermore, the Saarthi app is designed keeping in mind scalability and ease of integration.
Comments from the leaders
T Koshy, MD & CEO, ONDC, commented, “The launch of Saarthi is a critical step forward in our journey towards a more inclusive digital commerce landscape. By providing a go-to app that enables businesses to build multilingual shopper apps, we are breaking down language barriers and opening up new avenues for engagement and growth. This initiative aligns with our commitment to democratize access to e-commerce, ensuring businesses of all sizes can connect with customers across the language spectrum in India.”
Amitabh Nag, CEO, Bhashini, added, “The collaboration with ONDC on Saarthi underlines Bhashini’s dedication to overcoming language barriers in digital commerce. At Bhashini, we aim to make multilingual voice communication a universal medium, breaking language barriers across multiple domains beyond text and images. Our advanced language technology is designed to enable businesses to build apps that reflect India’s rich linguistic diversity. Through this collaboration, we are not only improving the accessibility of e-commerce but are also setting a new standard for inclusivity in the digital marketplace.”
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