The goal is to make India one of Amway’s top three markets globally within five years, says CEO Rajneesh Chopra

Rajneesh Chopra, CEO of Amway India, has expressed immense optimism regarding India’s role in the company’s global operations. In an interview with CNBC-TV18, Chopra revealed that India is currently one of Amway’s top 10 markets and he aims to take it to the third position in the next five years.

His belief in India’s potential is clear: “India is with Amway, and Amway is with India, and our time has come,” he said.

Chopra stressed that the company’s mission is to transform the lives of 5 million people in the next five years. Currently, Amway has around 2 million customers in India, a number Chopra expects to double. To achieve this growth, the company is investing heavily in research and development (R&D) to drive product innovation and build a stronger presence in the Indian market. “We just announced investments of $4 million in our research and development labs,” Chopra revealed, and facilities are being set up in key locations such as Gurgaon, Bangalore and Madurai.

This investment is part of a broader initiative to enhance Amway’s capabilities in India. In recent years, the company has already made significant progress, having invested 1,000 crore rupees, including 600 crore on a state-of-the-art manufacturing plant in Tamil Nadu and 170 crore in R&D. Chopra highlighted Amway’s commitment to innovation, pointing to the company’s 800 scientists, more than 750 patents and global operations spanning more than 6,000 hectares of organic farming.

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