Travis Kelce’s relationship with Taylor Swift causes his licensing revenue to skyrocket by 177%, according to reports

Travis Kelce with Taylor Swift at the US Open final. (AP)

KEY POINTS

  • Travis Kelce licensing revenues increase more than 177%
  • Kelce’s relationship with Taylor Swift puts him in the spotlight
  • Chiefs TE set to earn $30 million in off-field earnings

Travis Kelce and Taylor SwiftThe relationship has become a big draw for NFL fans with the league and the Kansas City Chiefs Both players benefit greatly from being in the spotlight. Swift’s popularity is such that whenever he goes to Arrowhead Stadium to cheer on Kelce, he manages to attract a lot of attention, which is very good news for Travis, who could be on his way to becoming the face of the NFL.

Kelce, who is not a quarterback, is breaking the mold in a sport where big-money contracts and all the attention are focused on players at one particular position. The Kansas City Chiefs tight end has gotten a lot of attention due to his love life with Taylor Swift and that, in turn, is helping his profile.

According to Sportico, Travis Kelce’s licensing revenue could skyrocket by a total of 177%, and a major factor behind the exponential rise in his off-field earnings is his partnership with Taylor Swift.

Sportico conducted a survey of the highest-earning NFL players, considering both their franchise contracts and their off-field earnings from sponsorships and other initiatives.

Travis will reportedly earn $30 million for his off-field activities, the most of any player in the league.

Kelce has been in the NFL since 2013, but his relationship with Taylor Swift has apparently played a major role in his rising popularity. The nine-time Pro Bowler has even outperformed his teammate. Patrick Mahomes who ranks second in terms of highest off-field earnings, as he could earn $27 million.

Travis Kelce is expected to make $17 million under his contract with the Chiefs and is the 11th highest-paid player in the league overall, but what stands out is that while all the other players on the roster are primarily quarterbacks and WRs, he is the only tight end.

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