Leading automobile manufacturer Mahindra and Mahindra (M&M) has set a new benchmark in the automobile world with its newly launched Thar ROXX, amassing 1.76 lakh bookings in the first 60 minutes of the opening of the booking window. This is the highest number of first day bookings for any Mahindra model, underlining the brand’s strong appeal in the market.
Deliveries of Thar ROXX will begin from October 12, coinciding with Dussehra, a much-awaited festive occasion for customers. Mahindra has assured buyers that the company will communicate provisional delivery schedules over the next three weeks in a phased manner. Meanwhile, bookings for the Thar ROXX remain open at all Mahindra dealerships and on the company’s official website.
Record increase in SUV sales and exports
This massive response comes hot on the heels of Mahindra’s impressive performance in September, where the automaker posted a strong year-on-year (YoY) growth of 24 per cent in SUV sales, delivering over 51,000 units. Export figures were equally strong, up 25 percent year-on-year, totaling 3,027 units.
Thar ROXX: power and performance in the spotlight
The Thar ROXX, the latest version of the popular Thar, is a five-door SUV available in petrol and diesel variants. Starting at a competitive price of Rs 12.99 lakh, it is designed to attract a broader customer base, transcending its niche appeal. The petrol variant is powered by a 2.0-litre mStallion turbo engine, which produces 160 PS and 330 Nm of torque, while the diesel variant features a 2.0-litre mHawk engine, which delivers 150 PS and the same pair. Both versions come with a six-speed manual transmission or a six-speed automatic transmission, offering flexibility and convenience for different driving preferences.
General ambitions for the Thar ROXX
Rajesh Jejurikar, managing director and chief executive officer, automotive and agriculture sectors, Mahindra, emphasized that the Thar ROXX has been designed to be a mainstream SUV, catering to the broader needs of buyers in the segment. “Even with the three-door version, the Thar has already established itself as a high-volume model. We believe the potential of the brand is much greater and Thar ROXX is a significant step in that direction,” Moneycontrol quoted Jejurikar as saying.
Mahindra Thar Roxx Price
The Thar Roxx is available in six variants: MX1, MX3, AX3L, MX5, AX5L and AX7L.
Below are the ex-showroom prices of Thar Roxx by variants:
– MX1 RWD Petrol MT: Rs 12.99 lakh
– MX1 RWD Diesel MT: Rs 13.99 lakh
– MX3 RWD Petrol AT: Rs 14.99 lakh
– MX3 RWD Diesel MT: Rs 15.99 lakh
– AX3L RWD Diesel MT: Rs 16.99 lakh
– MX5 RWD Diesel MT: Rs 16.99 lakh
– AX5L RWD diesel AT: Rs 18.99 lakh
– AX7L RWD Diesel MT: Rs 18.99 lakh
– AX7L RWD Petrol AT: Rs 19.99 lakh
– AX7L RWD diesel AT: Rs 20.49 lakh
– MX5 4WD Diesel MT: Rs 18.79 lakh
– AX7L 4WD Diesel MT: Rs 20.99 lakh
– AX5L 4WD diesel AT: Rs 20.99 lakh
– AX7L 4WD diesel AT: Rs 22.49 lakh
First published: October 3, 2024 | 15:36 IS
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