PwC India and Meta collaborate to develop GenAI solutions for businesses and utilities

PwC India has announced a collaboration with Meta to improve the adoption of open source AI solutions using Meta’s Llama models. This partnership aims to develop innovative applications for both businesses and citizen services, focusing on the capabilities of Generative AI (GenAI).

The timing of this collaboration aligns with the Indian government’s recent announcement regarding the IndiaAI Mission, aimed at establishing a comprehensive AI ecosystem in the country. This initiative presents an opportunity for companies to explore the potential of GenAI to drive operational efficiency and digital transformation.

Sanjeev Krishan, president of PwC India, said that the association seeks to democratize artificial intelligence technology in various sectors and address real-world challenges. The collaboration aims to create enterprise-grade solutions that leverage Meta’s Llama platform along with PwC’s industry expertise.

Sandhya Devanathan, vice president and head of Meta India, said GenAI solutions, including Llama, are expected to impact Indian businesses by improving operational efficiency and customer experience. He highlighted GenAI’s role in supporting data-driven decision making as the country continues to advance its digital economy.

The partnership will also build on the initiatives of PwC India GenAI Lab, which focuses on developing innovative solutions using generative AI. PwC India and Meta will jointly offer GenAI capabilities to clients, combining consulting and technology expertise to meet the growing demand for safe and efficient AI solutions.

This collaboration represents a significant effort to foster the integration of artificial intelligence technologies in India, addressing the needs of businesses and public services alike.

Vivek Belgavi, Partner & Leader – Alliances & Ecosystems, PwC India said, “We are excited to collaborate with Goal to build together in Flame. This partnership marks an important step in providing our customers with innovative ways to leverage GenAI while opening new avenues for efficiency and creativity. By reimagining business operations, PwC India and Meta are laying the foundation for transformative growth and operational excellence.”

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