Amul will enter the European market: Amul and Gujarat Co-operative Milk Marketing Federation Limited (GCMMF) Managing Director Jayen Mehta said the milk recently launched by Amul in the US has been “extremely successful” and is now ready to enter the European market. . He said that if this happens, it will be a historic moment for the brand.
Addressing the 11th Dr Verghese Kurien Memorial Lecture on the theme ‘AMUL Model: Transforming Lives of Millions’ organized by private business management institute XLRI on Saturday, Mehta said, “India is now the world’s largest milk producer and In the next few years, one third of the world’s total milk production will be in India.”
“Dairy is a lifeline for rural India”
Mehta added: “The dairy industry is not just a business, it is a lifeline for rural India.”
Speaking about Amul’s recent milk launch in the US, Mehta said it has been “a huge success” and they are now ready to enter the European market for the first time. He said Amul focuses on offering protein-rich, organic and chemical-free products that customers trust.
He praised the environment developed by Amul founder Dr Kurien. Mehta said, “If India can give any gift to the world, it would be the cooperative work system. A gift given to us by Dr. Kurien. His belief in cooperation has given rise to a new revolution in India.”
Amul collects more than 310 lakh liters of milk daily
Mehta said Amul collects more than 310 lakh liters of milk daily. He said with 107 dairy plants and over 50 products across India, Amul supplies 22 billion packs annually. He stated that Amul has a turnover of Rs 80,000 crore and is now the strongest dairy and food brand globally, owned by 36 lakh farmers.
Addressing the gathering, Dr Verghese Kurien’s daughter Nirmala Kurien said that more than 50 years ago her father had dreamed that a milk-deficient country could one day become self-sufficient. He said that today India is the largest milk producing country in the world.
XLRI Jamshedpur director Father S George said Dr Verghese Kurien’s life was linked to the commitment to bring about change.
(With PTI inputs)
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