In a welcome announcement to businesses around the world, Apple announced the expansion of its Apple Business Connect program. The latest update will allow companies to share information about their businesses, allowing them to appear on Apple Maps, Siri, and various other locations across the operating system. Previously, the program was exclusive to businesses with physical locations, but has now been updated to also include virtual, service-based and online businesses.
Once devices are updated to iOS 18.2, the Mail app will include brand logos along with emails from participating companies. Additionally, registered businesses will be able to add additional details, such as special offers or photographs, and confirm the accuracy of the information. Businesses also have the option to sign up for Branded Mail before the company begins rolling it out to users as part of iOS 18.2. This will allow users to easily recognize emails among several unread messages.
If businesses choose to use Business Caller ID, Apple will display their information, including name, logo, and department, on the recipient’s iPhone screen. This feature is expected to be rolled out next year and will be useful in distinguishing between genuine callers and spam.
Additionally, Apple will introduce the Tap to Pay service, which will allow businesses to display their logo while processing payments, rather than simply displaying a category icon. It will be the first time that businesses will display their custom artwork in the Tap to Pay interface when using an iPhone to make contactless payments.
Last year, Apple introduced Business Connect, which allowed businesses to claim listings in Maps, Wallet, Siri, and more. In particular, joining Apple Business Connect is completely free.
In other developments, Apple is also ready to explore the smart home market. The initiative will reportedly begin with Apple’s introduction of ‘Apple Intelligence’, which aims to improve home automation by giving users control over apps, devices and media.
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