Founded in 2017 by Alexandra Miller, EL&N (Eat, Live, and Nourish) has gained popularity for its distinctive pink interiors, exquisite floral arrangements, and lively atmosphere. Operating in over 37 locations across the world, including Paris, Milan and Dubai, the brand is set to attract food enthusiasts and social media influencers in Mumbai. The new cafe occupies 2,130 sq ft on the second floor of Jio World Plaza and features unique design elements designed specifically for the Mumbai location.
#FlashNews | EL&N London opens its first Indian store at Jio World Plaza, Bandra-Kurla Complex in association with Reliance Brands Limited (RBL) pic.twitter.com/8R7w3SLbqR
— CNBC-TV18 (@CNBCTV18Live) October 19, 2024
Guests can expect an array of custom-made motifs, a custom pink mesh chandelier, and EL&N’s signature floral arrangements, all within a space that combines terrazzo and marble floors with a striking coffee and pastry bar.
Also read: India’s first Armani/Caffè with Michelin star restaurant opens at Jio World Plaza
Commenting on the launch, Alexandra Miller said: “We are delighted to open our doors at Jio World Plaza and introduce our brand to an exciting new market in partnership with Reliance Brands. This new concept brings our signature style to life in a fun way and attractive way, making it the perfect destination for families, specialty coffee lovers and those seeking an unforgettable dining experience in a beautiful setting.”
The cafe brings its vibrant London essence to India’s discerning consumers, with a menu that includes EL&N classics such as smashed avocado toast, delicious croissants and delicious pastries, along with localized dishes tailored to Indian tastes. To celebrate its launch, EL&N hosted an exclusive pre-opening event on October 17, which was attended by over a hundred food enthusiasts and Bollywood celebrities like Alaya F, Nushrat Bharucha and Palak Tiwari. Guests savored delicious dishes and specialty coffees amid EL&N’s iconic floral installations.
A spokesperson for Reliance Brands Limited commented: “India’s evolving food scene is driven by a growing curiosity for new flavours, experiences and visual aesthetics. EL&N’s combination of innovative culinary artistry and immersive design perfectly complements the adventurous spirit of the sophisticated Indian consumer. “With a great appreciation for both food and creativity, Indians are constantly experimenting and searching for destinations that offer more than just a meal, making EL&N an exciting and perfectly positioned addition to the dining landscape. luxury hotel in Mumbai”.
(Edited by: Jerome Antonio)
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