The latest smartphones from Apple and Huawei went on sale in China on September 20, underscoring intensifying competition in the world’s largest smartphone market, where the American company has been losing market share in recent years. last quarters against national rivals.
“We are seeing strong iPhone 16 series unit sales in China,” Counterpoint said, adding that the iPhone 16 Pro and Pro Max models were doing particularly well, with their combined sales up 44% compared to their equivalent 2023 versions.
However, total iPhone unit sales in China fell 2% year-on-year during the three-week period due to declining sales of older models and increased competition from Huawei’s Mate and Pura series, it said.
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