What is special about this policy?
In fact, the UP government has announced a new social media policy. The objective of this policy is not only to promote government schemes but also to give an opportunity to the youth and social media influencers of the state, under which they can earn thousands of rupees every month by promoting government schemes and initiatives. This policy will be applicable on platforms such as Facebook, Twitter, Instagram and YouTube, which will provide new employment opportunities in the digital world.
Golden opportunity for influencers
Under this policy, social media influencers will get money to promote government schemes. The special thing is that social media platforms have been divided into different categories based on the influencers’ followers and subscribers, based on which their maximum earnings are decided.
X (Twitter), Facebook, Instagram
– Maximum Pay: ₹5 lakh per month (X)
– Maximum Pay: ₹4 lakh per month (Facebook)
– Maximum Pay: ₹3 lakh per month (Instagram)
– Maximum payout: ₹2 lakh per month (for less followers)
YouTube
– Maximum Pay: ₹8 lakh per month (for videos, short films and podcasts)
– Other categories can earn up to ₹7 lakh, ₹6 lakh and ₹4 lakh per month.
Influencers will have to share videos, tweets, posts and reels of government schemes on social media, which will be managed by a digital agency called ‘V-Form’. This agency will manage this entire process, so the influencers will get paid directly.
How can you be part of it?
If you are a social media influencer and want to take advantage of this policy, you should keep these things in mind.
Social media account categories: You must first decide which category your number of followers or subscribers falls into. Different categories have been created for X, Facebook, Instagram and YouTube, based on which your earnings will be decided.
record: To be a part of this scheme, you need to register through the government designated agency ‘V-Form’. To do this, you must submit information about your social media accounts, number of followers and nature of the content.
Majhi Ladki Bahin Yojana: Rs 1500 will be credited to your account every month, just do this simple task
Content upload: After registration, you will need to upload videos, posts, reels or podcasts related to government schemes on your platform. Through these publications, information about government plans and their beneficial initiatives should be presented to the public.
Maximum profit: As your followers and subscribers increase, your category will also increase so you can earn up to Rs 8 lakh every month. This could be especially beneficial for content creators on YouTube, where videos, shorts, and podcasts will provide them with the greatest income opportunities.
People associated with the system believe that this policy will benefit not only social media influencers but all sectors of society. In this way, government plans can be delivered to the public quickly and efficiently. Especially in rural areas where people have less access to information about government schemes, through this policy they will be able to know about government benefits.
Fake news can be banned too!
Another important aspect of this policy is that it will also curb the spread of fake and misleading news on social media. Under this, the government has laid down rules where strict action will be taken against posting of any kind of objectionable, anti-national or anti-social content. The government will be vigilant against fake news, hate messages and content that incites society and appropriate measures will be taken.
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