New Delhi: Mukesh Ambani’s Reliance Industries is making waves in the beverage market by bringing back the iconic Campa Cola through its consumer goods division, Reliance Consumer Products Ltd. With its vast financial strength and powerful distribution network, Reliance is poised to challenge major players like PepsiCo and Coca-Cola. Salary readjustment. The move could shake up the soft drink industry, offering consumers a familiar but new option.
Mukesh Ambani’s company is using a competitive pricing approach and offering higher margins to retailers, leveraging its financial strength and wide distribution network to revolutionize the market, The Economic Times reported.
Reliance’s pricing strategy has been key to its massive success, prompting companies like Tata to rethink their tactics. Reliance is pressuring competitors to rethink their own pricing approaches by offering retailers higher margins on its Rs 10 Campa Cola pack.
The company is also working closely with local retailers. In India’s fragmented retail market, Campa Cola has secured significant shelf space by offering higher business margins to local kirana stores and small retailers. This strategy aims to increase its market share throughout the country.
As the holiday season approaches, the company has ramped up its marketing and distribution efforts. At the recent Durga Puja celebrations in West Bengal, Campa Cola stood out for its unbeatable prices. By offering 200 ml and 500 ml bottles for just Rs 10 and Rs 20, Campa Cola attracted price-conscious customers, while Coca-Cola and Pepsi sold their 600 ml bottles for Rs 40.
Consumers in both urban and rural areas, where price is an important factor in purchasing decisions, have responded positively to the lower prices. By offering products at almost half the price of its competitors, Reliance is consolidating its presence in markets across India, both in cities and rural regions.
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