Aditya Birla Housing Finance Limited (ABHFL), a subsidiary of Aditya Birla Capital Limited, has partnered with bharatpea company based in New Delhi fintech unicorn.
ABHFL is the first housing finance company to partner with BharatPe and offer simplified access to secured loans through advanced digital solutions, significantly enhancing the user experience.
Offering secured loan products
The partnership will enable ABHFL to offer secured lending products, such as Home Loan (HL) and Loan Against Property (LAP), to BharatPe’s network of over 1.3 million merchants across over 450 cities in India.
The partnership will focus on reaching traders in Tier 2 and 3 markets, with the aim of supporting smaller businesses and entrepreneurs outside of major metropolitan areas.
By leveraging these regions, the partnership is expected to provide customized and region-specific financial solutions to a wider audience, meeting the diverse needs of BharatPe’s diverse customer base.
Digital integration for a seamless experience
Merchants will be able to access these loan products directly through the BharatPe app. Digital integration allows for a smoother application process and offers benefits such as faster loan processing times, real-time updates, and greater transparency.
The simplified approach is designed to make the loan application experience more user-friendly and efficient, aligning with ABHFL’s mission to provide affordable financial solutions tailored to customers’ changing digital habits.
Leadership Comments
“This partnership with BharatPe allows us to expand our digital footprint while offering customized and region-specific financial solutions for its vast digital ecosystem. It will enable a larger segment of the population to achieve their dreams of home ownership with greater ease and efficiency. This initiative underlines our commitment to providing a happy home loan experience and strengthens our role as industry innovators in making homeownership attainable for a wider range of people,” said Pankaj Gadgil, MD & CEO of Aditya Birla Housing Finance Ltd.
Nalin Negi, CEO of BharatPe, also highlighted the importance of this collaboration. He said: “I am excited about our partnership with ABHFL which allows us to offer two new types of secured loans: home loans and loans against property. This partnership will allow us to provide secure, digital credit solutions that are region-specific to our business partners. “It will enhance our engagement with merchants, helping them access credit for major or once-in-a-lifetime purchases.”
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