At its MAX 2024 conference, Adobe announced the Firefly video model to compete with companies like OpenAI and Meta. The company said its new generative AI model allows creators to generate videos from text messages and images. Additionally, Adobe announced improvements to its other AI models along with new features for Photoshop, Premiere Pro, Illustrator, and more. Here are the details:
Adobe Firefly Video Mockup in Firefly Web App and Premiere Pro
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With its Firefly Video Model, Adobe expands its family of generative AI models, which already includes an image model, a vector model, and a design model. The Firefly video model is now available in the Firefly web app as text-to-video and image-to-video features in limited public beta. Text-to-video capability allows users to generate videos from text prompts. It also offers access to various camera controls, such as angle, pan, and zoom, to adjust videos. Image-to-video conversion capabilities allow creators to bring still images or illustrations to life by turning them into video clips.
Adobe indicated that the Firefly Video Model is deeply integrated into its products, such as Premiere Pro, and offers more advanced features such as Generative Extend. This new feature allows creators to extend clips to cover gaps in footage and smooth transitions.
photoshop
Powered by Firefly’s Image 3 model, which Adobe says generates images four times faster, Photoshop introduces a new generative workspace feature. This feature allows creators to ideate, brainstorm, and iterate concepts simultaneously. Other new features include Distraction Removal, which removes unwanted objects from images, and a new Substance 3D Viewer that lets you view and edit 3D objects while working with 2D designs.
illustrator
Adobe Illustrator also receives new AI-powered features from the existing Firefly Vector Model. This includes a new Objects on Path feature that allows users to attach, arrange, and move an object along any path on their art board. Additionally, there is a new improved image tracking feature that simplifies and speeds up converting images to vectors.
First published: October 15, 2024 | 12:40 p.m. IS
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