AthleteGPT, a chatbot built with an AI model by French AI company Mistral, answered participants’ queries about venues, rules, and more. Referees and judges were able to be more precise with real-time information and accuracy thanks to AI. Audience engagement was enriched with AI-created highlight videos, as well as AI-augmented motion tracking and replays. technology It was also controversially used to enhance security in the French capital during the event, helping to track suspicious activity on camera feeds.
Tech companies including Intel, Samsung and Google have worked closely with the International Olympic Committee (IOC) and broadcasters to bring the magic of AI to stadiums and screens.
Closer to home, several IT Companies in India We have been developing and implementing technology in a variety of sports to improve athlete performance and fan participation.
According to industry estimates, the AI in sport The sports technology market is projected to reach $6.69 billion by 2028, at a compound annual growth rate (CAGR) of 28.8%. More broadly, the global sports technology market was valued at nearly $16 billion in 2023 and is expected to reach $68 billion by 2031, at a CAGR of 19.9%, according to Data Bridge Market Research.
India’s IT industry sees opportunities in this growing market and the profound impact AI can have as sports organizations try to keep abreast of technological advancements.
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Information systemsHCL Technology, Mahindra Technology and others are making their mark on tennis, racing, football, cricket and chess with AI-powered real-time player statistics, immersive fan experiences, video coaching solutions, transformation of sports companies’ digital properties and more. AI’s ability to analyze vast amounts of data collected at the individual, team and competition levels and deliver meaningful insights can provide athletes and teams with a competitive advantage, enabling performance optimization, injury prevention, improved training programs, real-time tactical adjustments and better coaching and strategizing with the help of predictive insights, industry executives said.
“AI’s impact on the sports industry is already profound, enhancing fan engagement, in-game analytics, content monetization, and much more,” said Alan Flower, Executive Vice President, CTO, and Global Head of AI Labs and Cloud Native at HCLTech. “As the global market for AI in sports is poised for substantial growth, sports organizations must keep up with the latest advancements and integrate AI technology to maximize their benefits and stay ahead of competitors.”
AI is revolutionizing areas such as injury prevention, real-time game analysis and personalized training, Flower said, driving innovation and elevating the overall sports experience.
HCLTech has partnered with Manchester United, Cricket Australia, Scuderia Ferrari (via HCLSoftware) and MetLife Stadium (home of the New York Giants and New York Jets), providing digital transformation solutions in data engineering, analytics, customer experience and artificial intelligence, Flower said.
Infosys recently worked with motorsports series Formula E and will provide AI-powered real-time generative insights and real-time driver statistics during competition to enhance the viewing experience for fans.
The company has been associated with the world of tennis for nine years, bringing digital and AI-based transformation to the French Open, the Australian Open, the Association of Tennis Professionals (ATP) and the International Tennis Hall of Fame.
“In the world of tennis, we have launched over 30 innovations that combine the power of generative AI, cloud, metaverse, mixed reality and other new-age technologies,” said Sumit Virmani, Executive Vice President and Global Chief Marketing Officer, Infosys.
Fan experiences have been transformed by VR technology, for example at Infosys’ 3D-designed Rod Laver Arena and Philippe-Chatrier courts, as well as its Match Center for major tennis tournaments that offers 3D visualizations and point-by-point information tools.
Advanced technologies democratize access to deep insights, Virmani said, noting that Infosys’ AI-powered video coaching solutions have engaged over 4,000 players and coaches.
“The demand for data and AI in sports is growing rapidly as teams, coaches and organizations look to gain a competitive advantage through advanced analytics and insights,” said Peeyush Dubey, Chief Marketing Officer, Tech Mahindra.
The increasing adoption of the Internet of Things (IoT) in sports stadiums is also providing efficient management solutions, while the growing need for data-driven insights is driving the overall growth of sports technology solutions, Dubey said.
He added that Tech Mahindra enables sports organisations to develop new services and tailor features to the needs of the audience. It also helps transform the digital properties of teams and franchises to generate revenue streams.
In particular, the company has sought to use technology to expand the chess audience and is looking to implement fan activities enabled by cutting-edge technologies such as metaverse, AI, AR/VR and others for the second edition of the Global Chess League.
“We aim to expand our expertise to other sporting venues in the near future, delivering the most innovative and immersive experiences to sports fans around the world,” Dubey said.
The global spotlight on AI during major events like the Olympics has further raised awareness about the transformative potential of AI in sports, said Ankit Bose, Director, Nasscom AI.
“From cybersecurity to content generation, AI is setting new standards for technology-driven sports experiences,” he said. “This increased visibility presents a significant opportunity for Indian IT companies to develop and deploy AI solutions that align with the evolving needs of the sports industry.”
Indian IT companies, along with leading academic institutions and innovative AI startups, are well positioned to capitalize on the opportunity of the growing sports technology market.
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