Why is it important?
While AI’s presence in the entertainment industry dates back decades, recent groundbreaking advances in generative AI, with robots now making music like digital pop stars, have divided opinions in the industry.
Artists fear that AI will make their image theft commonplace, and many experts have raised legal and ethical concerns.
Key quotes
One of the bills Newsom signed “requires contracts to specify the use of AI-generated digital replicas of a performer’s voice or likeness, and the performer must be professionally represented in the negotiation of the contract,” his office said.
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The other bill “prohibits the commercial use of digital replicas of deceased artists in films, television shows, video games, audiobooks, sound recordings and more, without first obtaining consent from those artists’ estates,” the statement from Newsom’s office added. Context
More broadly, the rise of AI has also fueled a range of other concerns, including fears that it could be used to disrupt the democratic process, fuel fraud or lead to job losses.
The administration of Democratic US President Joe Biden has pushed lawmakers to regulate AI, but a polarized US Congress, where Republicans control the House of Representatives and Democrats control the Senate, has made little progress in passing effective regulation.
In March, Tennessee Governor Bill Lee signed a bill that aimed to protect artists, including musicians, from unauthorized use by artificial intelligence.
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