Amazon | (Photo: Reuters)
Amazon India on Saturday announced a reduction of up to 12 per cent in selling fees across multiple product categories on the marketplace ahead of the festive season.
The fee reductions, which will come into effect from September 9, will enable sellers to expand their product portfolio on the platform besides providing a boost to growth, Amazon India said.
“With the changes, sellers on Amazon India will benefit from a drop in selling fees, ranging from 3 to 12 percent, across several product categories,” the company said.
The new rate card will particularly benefit sellers offering products priced below Rs 500, he said.
“At Amazon, we strive to support businesses of all sizes, from small and medium-sized enterprises to startups and established brands. The fee reduction is in direct response to feedback from our sellers, especially small businesses,” said Amit Nanda, Director, Selling Partner Services, Amazon India.
While the timing of the rate cuts coincides with the holiday season, these changes are not temporary measures, the company said.
The reduction in the fee will provide sellers with an opportunity to streamline their operations in time for the Diwali shopping rush as well as beyond the festivities.
“Sellers, particularly those selling affordable products, will experience a significant reduction in fees on Amazon. This will give them the opportunity to reinvest in their business to accelerate their growth,” Nanda added.
(Only the headline and image of this report may have been reworked by Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
First published: August 24, 2024 | 9:30 a.m. IS
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